Old Logo
New Logo
Old Branding
New Branding
Old Supporting Graphics
New Supporting Graphics
Tie The Ribbons Rebrand
A fundraising event for breast and ovarian cancer research at HudsonAlpha Institute for Biotechnology.
With this rebrand, I redesigned the logo and supporting flower graphics as well as updated the colors and typography. I was able to maintain the visual identity with the ribbon and flower motifs and feminine feel of the brand while also updating and modernizing the look.
I worked on Tie the Ribbons from 2023-2025 with the established branding and was tasked with this rebrand for 2026. Unfortunately, the event will not take place in 2026, and the new brand was never used.
Logo Guide
Approved Logo Variations
Logo Background Usage
Brand Color Guide
Brand Typography Guide
Micro Brand Guide 1
Micro Brand Guide 2
HudsonAlpha Foundation Branding Guideline
A guide created for internal and external reference on the Foundation brand.
This branding packet was created in an effort to establish consistency with the brand and provide guidance for use cases. The packet contained information on the logo, logo usage, color guide, and typography. It also contained guidelines to multiple micro brands within the Foundation consisting of the logo, logo usage, and colors.
This project was completed in 2023 with minor updates each year.